Samsung Sets July 22 for New Foldable Reveal in London

The upcoming event at 9:00 a.m. ET suggests a strategic pivot toward a wider, shorter handset form factor. This design shift aligns Samsung with the physical footprint of Huawei’s Pura X Max and addresses long-standing rumors regarding the company’s intent to diversify its foldable lineup. By introducing this new configuration, Samsung intends to maintain its market lead against anticipated hardware shifts from rivals like Apple.

Beyond the new form factor, the event will likely feature iterative updates to the existing Galaxy Z Flip and Z Fold series. Industry speculation points to a potential rebranding of the flagship foldable to the Z Fold 8 Ultra, intended to distinguish the high-end model from the new hardware category. The showcase will also include new wearable technology, with rumors indicating refreshes for both the mainline Galaxy Watch and a premium Ultra variant.