MacPaw and Liquid AI partner to bring on-device inference to SetApp

The collaboration centers on Elix, a new on-device inference and memory system designed to optimize performance directly on user hardware. Liquid AI CEO Ramin Hasani emphasizes that this architecture prioritizes hardware-tailored efficiency, distinguishing it from existing solutions by allowing models to adapt and improve based on specific user input over time.

For MacPaw, the move serves a dual purpose: enhancing its own internal tools and expanding the capabilities of its subscription-based storefront, SetApp. With over 150,000 paying users, the platform is currently testing a credit-based pricing model that scales costs according to task complexity. CEO Oleksandr Kosovan plans to eventually open this technology stack to third-party developers, positioning SetApp as a centralized hub for both local on-device inference and cloud-based models from providers like Google.