Google Enters Item Tracking Market with Pixel Tag

Priced at $29 for a single unit or $99 for a four-pack, the device mirrors the market positioning of the AirTag 2. The tracker weighs 12 grams and features an IP67 rating, ensuring durability against dust and water exposure. It relies on a standard CR2032 coin battery, which Google claims will sustain operation for more than a year.

Physical design remains utilitarian, with the device finished in a single color option called Fog. Similar to its main competitor, the hardware lacks integrated clips or mounting loops, requiring additional accessories for attachment. A dedicated button on the unit serves as a reverse-lookup feature, triggering an alert on the user's phone. Integration is handled through the Find Hub network, which taps into the global pool of Android devices to maintain location updates.