The lawsuit contends that by forcing ChatGPT as the primary chatbot for Apple Intelligence, the tech giant leaves iPhone users with little incentive to seek alternatives. Musk’s companies argue that this strategy protects OpenAI’s market dominance while sidelining independent innovators like Grok. The complaint specifically highlights that while ChatGPT secured a spot in the App Store’s “Must-Have Apps” section as of August 24, 2025, other AI rivals remained excluded from the curated list.
Beyond the App Store rankings, the filing targets the data advantage OpenAI gains through its deep hardware integration. By tapping into potentially billions of user prompts from hundreds of millions of devices, OpenAI secures a feedback loop that competitors cannot match. Musk previously signaled this move, threatening legal action after accusing Apple of rigging search results to ensure OpenAI remains the only AI service capable of reaching the top spot. In response, OpenAI spokesperson Kayla Wood dismissed the litigation as a continuation of Musk’s pattern of harassment.
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