The rebranding effort follows a White House luncheon with tech CEOs where Trump dismissed the word “artificial” as a pejorative, comparing it to the label “fake news.” During the launch of America.gov on Tuesday, he argued that the new terminology better reflects the capability and potential of these systems. While the order does not require the retroactive revision of existing regulations or historical documents, it enforces a strict linguistic shift for all future policy papers, official statements, and government websites.
By replacing the broader statutory definition of AI with “Super Intelligence,” the administration is attempting to project a narrative of control and high-tier capability. Though the term historically refers to theoretical systems that surpass human cognitive capacity, the White House is now applying it as a blanket descriptor for current software. US officials are effectively barred from using the term “AI” in official settings, a move that aligns with sentiments the President claimed were shared by Chinese President Xi Jinping during recent diplomatic discussions. This shift comes shortly after Trump first signaled his intent to rebrand the sector during his address to the United Nations General Assembly.
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