Apple TV 4K Returns With A19 Chip and $299 Price Tag

The new unit trades the aging A15 Bionic architecture for the A19 chip, promising extended longevity and faster processing. Beyond the silicon, Apple has prioritized connectivity upgrades and deep Siri AI integration. While the AI features remain in beta, they will extend to second-generation models and newer, alongside a new Find My tracking capability for updated Siri remotes.

At $299, the hardware positions itself as a premium hub rather than a casual media streamer. For users hesitant to commit to the new price point, Apple continues to offer the 2022 third-generation model through its refurbished channel for $209. While the older unit lacks the A19’s raw performance, it retains modern essentials like Thread connectivity, HDMI 2.1, and 128GB of storage.