The new service offers a tiered structure ranging from a free tier to an Ultra plan priced at $200 per month. Users gain access to Grok’s multimodal chat capabilities, including support for voice, video, and image processing, alongside the platform’s agentic AI bots. Subscribers at the Premium level and above also retain core X social features, such as verification marks, creator tools, and reduced advertising exposure.
Usage limits on AI features scale according to the chosen tier, with the most advanced Grok models restricted to the paid levels. Existing X Premium+ subscribers may find the new bundle cost-neutral or cheaper, depending on their current arrangement. The upgrade process is rolling out gradually, allowing users to migrate from their existing billing settings or maintain their current status as the company shifts its focus toward a unified software experience.

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