Mark Zuckerberg bets Meta’s future on autonomous AI agents

Zuckerberg envisions a sprawling, large-scale network where billions of individual Muses communicate and transact with one another. Rather than navigating traditional websites, users would delegate tasks—from managing relationships to running businesses—to these agents, which would interact directly with the AI counterparts of retailers and service providers.

While the project remains in its infancy, the scale of this ambition is transformative for Meta’s business model. Zuckerberg expects these agents to become essential tools for saving time and capital, effectively shifting the company's dependency away from its current social media advertising dominance toward a persistent, agent-driven ecosystem. The shift suggests a future where human interaction is increasingly mediated by bot-to-bot negotiation.