The MacBook lineup sees significant adjustments, with the MacBook Neo starting at $699 and the base MacBook Air rising to $1,299. High-end professional machines face even steeper hikes: the 14-inch MacBook Pro now costs $1,999, while the M3 Ultra Mac Studio has jumped to $5,299. Similar trends are visible in the tablet segment, where the iPad Air and iPad Pro now command starting prices of $749 and $1,199, respectively.
Peripheral hardware and niche devices are not exempt. The HomePod and HomePod mini have moved to $349 and $129, while the Apple TV now retails for $199. Even the flagship Vision Pro has seen a $200 increase, bringing the entry-level price to $3,699. These changes follow months of strategic inventory shifts, including the removal of lower-tier storage options for the Mac Mini and the discontinuation of specific high-RAM Mac Studio configurations earlier this spring. The broader market volatility is driven by intense demand for RAM and SSDs from AI-focused firms racing to expand data center capacity.
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