The collection introduces refreshed versions of the Polaroid Go Gen 3 and the Polaroid Now Gen 3. The compact Go Gen 3 retails for $99.99, offering a vibrant yellow Pikachu finish or a Sylveon-themed pink-and-blue aesthetic. For those preferring a classic look, the $139.99 Polaroid Now Gen 3 mimics the red-and-white pattern of a standard Poké Ball. Each device includes a matching strap, with the Pikachu-themed lightning bolt design serving as the series' visual centerpiece.
Beyond the hardware, the company is updating its consumables to integrate the theme. Double packs of Go Color film featuring Pikachu or Sylveon borders are priced at $24.99, while the larger i-Type film, decorated with various character silhouettes, costs $22.99. Even the protective ejection cards have been redesigned as collectible items. To complete the set, Polaroid is releasing a suite of Poké Ball-themed accessories, including a camera case, a photo album, and a shoulder strap, each priced between $14.99 and $24.99. Preorders open in the US, Canada, and the UK on August 25th, ahead of a wider global rollout scheduled for October 5th.
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