Deezer to Introduce User Toggle for Filtering AI Music

CEO Alexis Lanternier confirmed the move follows a company survey indicating that 45% of subscribers want the ability to strip AI tracks from their feeds. This shift reflects a rapid escalation in platform volume; while AI-generated content accounted for 10% of daily uploads last year, that figure crossed the 50% threshold in July, hitting approximately 90,000 tracks per day.

Deezer remains more aggressive than its competitors in managing this transition. While Spotify focuses on prominent labeling and Tidal restricts monetization for AI creators, Bandcamp maintains an outright ban on such content. By implementing both detection tools and user-controlled toggles, the platform aims to provide a curated experience for listeners who prioritize traditional artistry.