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Startups & Technology

TikTok permanently bans advertising account for Elon Musk documentary

The promotional campaign for Alex Gibney’s four-hour documentary about Elon Musk has hit a definitive wall on TikTok. Distributor Bleecker Street received notification of a permanent account suspension from the platform, which cited the film’s political content as the primary driver for the move against the Oscar-winning director’s latest project.

TikTok permanently bans advertising account for Elon Musk documentary

This latest roadblock follows similar resistance elsewhere. Meta and YouTube initially blocked trailer advertisements before eventually reversing course, with Meta attributing its initial rejection to an internal error. X, the social media platform owned by Musk himself, has maintained a strict refusal to host any promotional material for the production.

Industry observers have pointed to the complex web of ownership and influence surrounding the project. TikTok’s U.S. operations include an investment from Larry Ellison, a prominent supporter of Donald Trump and a close associate of Musk. The film, which debuted in a limited run of four theaters, is scheduled for a broader release before arriving on HBO next year—a network currently under the leadership of David Ellison, Larry’s son.

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