JustWatch pivots from search engine to streaming provider

The new service, dubbed JustWatch TV, draws from a pool of 30 global partners including Paramount, Fremantle, and New Regency. Users can choose between a free, ad-supported tier or the JustWatch TV Plus subscription, which costs $3.99 per month. Beyond removing advertisements, the paid tier grants access to a library of 300 exclusive titles and interface tools that allow viewers to filter out disliked or previously watched content.

For those seeking newer releases, the JustWatch TV Store enables movie rentals, though this feature is currently restricted to the US, UK, Ireland, Australia, and New Zealand. In a move to secure long-term loyalty, the company is offering a $49.99 lifetime subscription. Management anticipates that the data insights gained from its user base will sustain the platform's value even as licensing costs for its content catalog fluctuate.