Beyond the portable segment, the company plans to push its silicon transition into the high-performance desktop market. The M7 Ultra chip and a redesigned Mac Studio are currently tracking for a 2028 debut. These projections, detailed in recent reports from Bloomberg, signal a shift in hardware cadence as Apple looks to solidify its custom-silicon dominance across its entire computing portfolio.
Apple Prepares MacBook Neo and M7 Silicon Roadmap for 2027
Apple is set to expand its laptop lineup with a new MacBook Neo model, part of a hardware cycle scheduled for the first half of 2027. This ambitious release window also includes a refreshed MacBook Air and a low-end MacBook Pro, all powered by the upcoming M7 processor architecture.

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