The 6.3-inch iPhone 18 Pro and 6.9-inch Pro Max are available in deep black, silver, glacier, and burgundy. Storage tiers span from 256GB up to 2TB, with the top-tier Pro Max peaking at $2,499. For those seeking an unlocked device, Apple remains the primary destination, offering financing options through their 36-month zero-percent APR plan and the Apple Upgrade program. Trade-in credits can reduce the upfront cost by as much as $885.
Retailers like Best Buy and Walmart currently offer only carrier-locked models tied to AT&T, Verizon, or T-Mobile. Each carrier has introduced specific incentives to drive adoption. AT&T provides full device coverage via billing credits for users trading in an iPhone 14 or newer on the Extra plan. T-Mobile targets new customers and switchers with a free device offer on its Experience Beyond plan, while Verizon leverages its Simplicity Pro plan to bundle the hardware with a three-year service commitment. Before finalizing a purchase, verify whether your preferred configuration requires a specific carrier contract or if an unlocked model better serves your long-term needs.
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