The expansion continues through November, when the feature will reach the final tier of markets where the platform currently operates. This second wave includes Austria, Belgium, Germany, Luxembourg, the Netherlands, Poland, Portugal, and Sweden. By embedding gaming directly into the Prime Video interface, the company aims to reduce friction for users accessing titles on their television sets. This strategy shifts the focus toward leveraging existing Prime memberships to drive adoption of cloud-based gaming hardware and software.
Amazon Expands Luna Cloud Gaming Integration Across Europe
Amazon is broadening the reach of its Luna cloud gaming service by integrating it directly into Prime Video for subscribers in Canada, France, Italy, and Spain. This rollout on Fire TV devices follows a successful initial launch in the United States and the United Kingdom earlier this July.
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